PlayStation Takes the Ice Bucket Challenge
Phil Spencer Accepts the ALS #IceBucketChallenge
PlayStation and Xbox take on the Ice Bucket Challenge
Okay, I know there has been confusion as to what the Ice Bucket Challenge is about, so let me clear things up. The Ice Bucket Challenge is a recent internet phenomenon that is done to spread awareness and raise money for ALS research. I could explain what ALS is, but I’m going to let the scientists who understand it better than me do it. :)
“Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.”
The goal of the Ice Bucket Challenge is to not only spread the word, but also to encourage others to do the same. To complete the challenge, one must dump a bucket of ice water on to his or her head, donate a minimum of 10$ to the ALS Association, and then challenge three others to do so as well.
If you’d like to learn more about and donate to ALS research, you can do so here.
Spread the word!